At the end of a workday, on July 1st, I was asked by my former-employers at Private Internet Access for a newspaper ad. A 36-hour turnaround on probably the most widely visible design I’d yet create. I was given a quote and a premise for a full-page black and white ad in, of all things, The New York Times. To contest a bill appearing in congress that threatened encryption and digital privacy.
What ensued was the high-pressure design and writing process. I was given less than 36 hours to conceptualize, write copy, illustrate for, and design an ad. While successfully meeting my deadline, all formatting requirements, and fulfill a personal aspiration. The ad was completed on time and highly regarded by digital rights enthusiasts and advocates.