It’s not every day I’m asked to brand an investment company. Vespasian Group contacted me through a long time patron of my work. My client requested a company identity with an Illuminati, or esoteric, feel.
After a few attempts playing with different mystical symbols, like the Ouroboros, I ended up sketching paradox shapes. Sketches that culminated in Vespasian Groups’ visual identity. And one of my most original brands.